The story of Modo Yoga St. John’s doesn’t begin with a business plan—it begins with a personal turning point, a first class, and a feeling that something meaningful had been found.
For Jill and Sophia, what started as a practice, gradually became something more; soon deepening into a vision that has grown into a space that truly feels like home for so many.
How It All Began
How did you first discover Modo Yoga?
Jill: I first discovered Modo (Moksha) while trying Bikram Yoga in Vancouver during a turning point in my life. I was looking for change, and after my first class, I knew I needed it in my life.
I later read a newspaper article about someone who had opened a Moksha Yoga studio, which led to a phone call with co-founder Ted Grand—and not long after, I was on a path that would completely change my life.
Sophia: I discovered Modo through a friend in high school. I was transitioning out of dance and looking for a consistent movement practice—and I fell in love. It might sound cliché, but after my first class I knew this was something I would always practice, and that I wanted to become a yoga teacher. “From that moment, I began finding ways to turn teaching yoga into a career—and here we are.”
From Student to Studio Owner
For many studio owners, the path doesn’t start with ownership in mind—it grows over time, through connection, curiosity, and a desire to be more deeply involved.
What inspired you to take the leap into ownership?
Jill: When I moved back to St. John’s, there were very few yoga studios—most classes were in gyms, community spaces, or people’s homes.
After completing the Modo Yoga Teacher Training, I wasn’t sure this was my path, but I felt inspired to explore teaching, build community, and step into entrepreneurship.
After a few years of teaching and visiting other studios like Modo Halifax, I started to see what was possible. That’s when I teamed up with my original partner to bring Modo to St. John’s.
Sophia: For me, it happened gradually. I became more involved in the studio over time—first as a student, then a teacher, then behind the scenes. The more I stepped into that side of things, the clearer it became that this work felt really aligned with who I am.
When the opportunity to become an owner came up, I wasn’t sure the timing was right—but reflecting on my “why” made the decision clear. “I realized my why goes far beyond my love for yoga. It connects to the kind of life I want to build.”
Building the Studio (and Growing With It)
Owning a studio isn’t a straight path. It’s constantly evolving—just as we are constantly evolving.
What has surprised you most about owning a studio?
Jill: That I’m still doing this 14 years later!
I used to set five-year goals and felt like I needed to keep changing things to stay inspired—but this has continued to challenge and grow me in ways I didn’t expect. “It’s a lot of work, but it reflects the life I want—and I truly love what I do.”
What have been some of the biggest challenges?
Together: One of the biggest challenges has been finding the balance between working in the business and working on the business.
We’re both very hands-on, and it’s easy to get caught up in the day-to-day. But we’ve learned how important it is to step back and look at the bigger picture.
Change can also be a challenge—but it’s also a great teacher. Whether it’s within the team, or in the world around us, “it really teaches you non-attachment and how to go with the flow.”
Was there a moment that deeply shaped you as owners?
Operating through the pandemic was one of the most challenging—and meaningful—experiences. The support from the community and the dedication of the team reinforced just how important this space is. “It reminded us that we’re all in this together—and that you can do hard things.”
The Heart of Modo Yoga St. John’s
What makes a studio last isn’t just the classes—it’s the people.
How would you describe the community you’ve built?
We have such a wide range of people who come to the studio, all for their own reasons—but with a shared intention of connecting to themselves and supporting their wellbeing.
We still have members who have practiced with us since the beginning, and it’s been incredible to watch them grow alongside the studio.
What feels especially unique is the number of friendships that have formed here. “From conversations on the couches to connections during energy exchange shifts—so many relationships have grown naturally in this space.”
What makes your team so special?
Our team is like a family. We put a lot of intention into building connection and meeting people where they are. There’s a strong sense of mutual respect and trust, and we genuinely enjoy working together. That energy carries into the space and helps students feel it too.
Is there a moment that really captures the spirit of your studio?
Every summer, we host a free outdoor class on Signal Hill. Our team looks forward to it all year—and the turnout is always a beautiful mix of longtime members, new students, and even people just passing by. “It becomes this shared moment where everyone gathers to practice together.”
Looking Ahead
What are you most excited about right now?
Our team. We have an incredible group of instructors and staff who are deeply committed to the studio and to growing in their roles.
We’re also excited to see how the studio continues to evolve—and how we can create more balance in our roles as owners moving forward.
How has your vision evolved over time?
When we opened, the goal was to create a welcoming space for yoga and connection.
Now, it’s about something bigger—creating a place that supports people’s overall wellbeing and fosters meaningful experiences both on and off the mat.
For Those Considering Studio Ownership
If studio ownership has ever crossed your mind—even quietly—this is often where it begins: with curiosity, connection, and a desire to build something meaningful.
What advice would you give to someone thinking about opening a studio?
Be really clear about your “why.”
Make sure you’re aligned with your business partner, have a strong plan, and build something that’s sustainable—for both you and the business. “Your why is what keeps you grounded and helps guide your decisions.”
In Their Own Words
If you could describe your studio in three words?
Home away from home. (well, that’s four words 😉
Feeling inspired by Jill and Sophia’s story? Reach out to our team anytime to ask questions, explore possibilities, and begin your own studio ownership journey.